An Insight On Writing Perfectly Optimized SEO Articles In WordPress

Securing high search engine rankings for your article needs a lot of work. Although we are well aware of the search engine optimization benefits; at times it becomes difficult to concentrate on both; SEO strategies and developing a quality post. If you are working with the WordPress platform, there are many simple ways of making your blog search engine friendly. Your article might be full of quality information; however you can get the right results only by reaching out to people. Search engine optimization is necessary for the search engines to detect your article and include it into their website data. This includes the keywords used in the blog or the website header and also the titles and tags.

Here are some simple and efficient tips for optimizing your articles in WordPress

Post Title And SEO Title

Many users might not be aware of the fact that the title written at the top bar is not the same as that has to be written in the SEO plugin’s bar. The post title is featured on your blog above the description of the article. On the other hand the SEO title is the one that is tracked by the search engines for displaying in the search results. Google features up to 60 characters in the search results therefore it is a better idea to create a suitable title that is of 60 characters.

SEO Description And Keywords

Many WordPress users just write the post, publish it and submit it in the social media websites, thinking that it will get a good response. However that is not the right way of getting the desired traffic. The search engines rely on the description and keywords mentioned for your blog; therefore these are important factors in order to get the organic traffic. You must enter appropriate description of your content so that the reader gets a gist of the article through the description. Description is shown below the post title in the search results, therefore writing an impressive description is very important. The description can be of up to 160 characters.

Adding the appropriate keywords is another crucial factor; through suitable keywords your post becomes appealing. The words added in the ‘keywords’ tab shows the search engines about the subject of the article. At times, some users insert all the keywords related to the post in the keyword box. However this is not going to do any good to your article as the search engines detect these keywords and they are searched all over the post for confirming if they are actually present in the content. In order to add appropriate keywords, put yourself in the shoes of the reader and think which words you will use for searching for a particular blog post; these keywords will give you the right results.

Posting Permalink

The permalink is something that adds up to the link of your article and directs the users towards it. At many instances the post title itself is used as the permalink, however it will not provide with the desires results. You might be wondering – what is the importance of the permalink?

Here is an example for explaining this:

If your post title is ‘A Detailed Guide On Search Engine Optimization’, and if the same is used as the permalink; it will have a negative effect on search engine optimization. The reason behind this is that the words like ‘A, To, An, In’ are considered as ‘Stop’ words and they are not used by the search engines in order to speed up the indexing process. Therefore it is important to avoid these stop words in the permalinks. Ideally in accordance with the example the permalink must be ‘guide-search-engine-optimization’. In case you have already published the post, do not try to make any changes in the permalink otherwise the old permalink might show an error to the readers and this will also affect the reputation of your blog.

Post Interlinking

This is one of the most crucial steps while writing an article in WordPress, especially if there is a high bounce rate to your blog. Post interlinking includes the link of an older post to the related words in the new blog post. Before doing this it is also important to carefully select the right words where the old post can be linked so that the flow of the article is not affected. WordPress has introduced a new feature for inserting or editing a link. Now, it is possible to link to the existing content along with the related words that will define the post. In terms of search engine optimization, interlinking to the old posts helps in improvising the page rank of your article and provides a new route to the search engine for crawling over the old blog posts in case they might have had any errors in terms of getting crawled earlier.

Image Optimization

Image optimizing is a small and simple technique. If this is done in the right way,it will have a positive effect on the incoming traffic of the article. Once you have inserted the desired image, just go to the ‘options’ and add the details of the image in the ‘Alternate Text’ tab. For example if you have entered ‘WordPress hosting’ in the alternate text tab and if anyone does an image search for this term, your article image will also be displayed.

You will come across many plugins for image optimization, however the best one is SEO friendly images that adds the name of the image automatically as the Alternate Text, and therefore when the image is saved, make sure to save it with the details present in the picture.

In conclusion, the steps mentioned above are simple to implement, they wouldn’t take much of your time however they will provide with great results. You will notice a positive effect on the keyword rankings and the incoming traffic for your article. All you have to do is spend a few more minutes on optimizing your WordPress article and then expect the best!

Author Biography

Neha Khanna

I like writing on topics like technology, search engine optimization, web hosting in India, eCommerce, m-Commerce and dedicated hosting service. My aim is to provide informative articles to which users can relate to.


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