Category Archives: SEO
In mid-May, Matt Cutts announced on his blog that there would be some serious changes to SEO coming in 2013. In addition to some good news about communication with web masters and some softening of previous Panda updates, came the news of Penguin 2.0. This is bad news for all those already struggling with Penguin 1.0 recovery, especially small to medium eCommerce outfits accidently caught up in the anti-spam update. So, what can be done to fortify your site in preparation?
Now Targeting All Kinds of Paid Links
Beyond the usually spammy directory style paid link, advertorials (content written with the express purpose of selling a product) and other less obvious styles of ads will now be targeted as “selling paid links”. In addition to commercial sites that make their money from paid links, the everyday blogger who is making a meagre pittance from doing the odd promotion, advertorial, sponsored post and selling a handful of 125x125s on their static pages will now become targets of Penguin 2.0.
How to fortify your site:
Cutts clearly stated that it’s time to nofollow any link that has commercial value and to clearly identify any paid advertorial as advertising.
Targeting High Spam Industries
There’s good and/or bad news for sellers of Viagra, Insurance and Adult Images…. The upcoming algorithm update will include a measure of which sites in these industries are more credible than others and then move “spammier” sites down the search results.
How to fortify your site:
It’s time to do a bit of network outreach. If you’re in the insurance biz, why not find a few nice .orgs and a couple of PR6 .edus and offer your product at cost to members in exchange for links from their UBER credible website. If you are in the pharma game, can you offer services, white papers and resources to local universities, hospitals or not for profits that benefit from your product in exchange for links? It’s going to be all about credibility, so a few “strong, credible domains’ will go a long way.
Targeting Link Networks
So, that sales pitch about how your SEO provider has a worldwide network of link providers….that’s code for “we use one HUGE link farm to improve your SEO”. Link wheels, link pyramids, link networks link webs….whatever the shape of the matrix, it’s still a link matrix and your site is still caught up in it. The new algorithm change will focus on identifying matrices and punishing them.
How to fortify your site:
The good news is, this is still a little while off so you have some time to get ready. Ask your SEO provider right now where they’re sourcing their links and what they plan to do to protect you. If they’ve added links to your own site that link out to random businesses, delete those asap. You should then look at ways to build your domain authority up, get some high quality links from different sources and disavow or manually remove anything that is OBVIOUSLY going to get you into trouble.
Targeting Panda Spam
Ongoing Panda updates are all about poor quality content and in some ways, the new Panda algorithm update will seek to lessen the blow to some borderline content farms. In recent weeks, sites like Squidoo have changed quality guidelines to make sure that new lenses offer more value (much like Ezine did a while back). This suggests that lens, hub and article sites have prior knowledge that better days are coming for webmasters relying on links from article and content farms. Whether or not they’ll revert to followed links is another question but the nofollow debate rages on. The fact that there is an algorithm change coming that will affect anyone vulnerable to Panda changes means it’s time to up the ante on unique content.
How to fortify your site:
Get rid of any duplicate content (product descriptions copied from suppliers for example) and use the Rel_Canonical tag to group SEO power for any similar descriptions. Create rich, original content and post it to your blog regularly. Create content rich and interesting (non commercial) posts for Ezine, Hubpages, Squidoo and the like in preparation for the return of the quality article.
What was and wasn’t said and what it all could mean
A bit of reading between the lines and staring at the same old obvious story delivers a few of the same old conclusions and a few less obvious ones.
User experience is everything.
It’s the Google catchphrase. Content, user experience and engagement are again the first cabs off the rank in this video blog by Matt Cutts. Same old same old….but reading between the lines, here are a few potential SEO indicators that may or may not come into play:
Returning Visitor Rates
He mentioned this specifically and it’s been dismissed before as being too complex to monitor. Website stickiness is vital not only for SEO but for conversion rates and branding too. Increasing stickiness is about increasing your social media presence, providing credible information and products and even hooks like blog series and the like. Social bookmarking sites like Reddit and StumbleUpon have been part of the social algorithm for some time but, it’s possible that these bookmarks will increase in value in coming months. Developing apps can increase your return rate too!
Bounce rates have been named many times as an SEO indicator and yet trial after trial has shown that bounce rate increases do little to harm ranking and Google has never said it is. There is some indication that it plays a part in rankings but that it’s all a bit more complex than a simple percentage. Creating great content, with strong internal linking designed to “funnel” clicks around your site is the best way to improve your bounce rate. Other factors may include how often a user clicks on content that is marked with your author tag, where they go after they look at your site, how long they stay on that one page and whether your brand was used in the search querie.
Branded Search Queries
Branded search queries have the best sales conversion rates and that’s great, but the jury has been out on how much they impact your website’s performance. Getting your brand name out there through PR, social media, networking, branding and packaging is vital for all businesses. There could be some indication of SEO performance depending on how many monthly searches there are for your brand name. This of course gives big biz a distinct advantage – so any update would be designed to penalise websites with NO monthly searches.
After Penguin 1.0 anchor text and content de-optimisation was turned up to eleven. This meant a bumpy and frustrating road to recovery especially for online stores where exact match internal links are a common and accidental way to “add upsell” items to an order. Google has said that it will go harder on this which has massive implications for small and medium online stores. Unfortunately, if it all goes too far, it will reduce the value of user experience by making navigation less efficient. This will be an issue and one that search engines would likely try to correct over time. In the mean time though, this will be the one to watch for most online stores. Deep linking using generic anchor text is the best way to fortify your site for now.
2013 looks set to be another crazy year for the SEO industry with Panda and Penguin looming large. Both these algorithm updates have been devastating in the past, but fortifying your site now could be the key to a change in how updates affect our livelihoods and the stability of service to our clients.
About the Author:
Dana Flannery is the Creative Director of web copywriting and marketing firm Talk About Creative. Her strategies include Penguin Algorithm Recovery through quality content and networking, rather than straight link building. This strategy has proven especially successful for SMEs with tight budgets.
Usually we talk about get ranking in Google and try to find out the ways from which we can get better than best in Google but did we think what are the reason that Google bans, spams or blocks any site. If we think deeply, once we remove all the errors which Google do not like then this may a life savior for various sites. When Google crawls a site, it has some parameters checks for rating process. When Google crawls a site, it crawls each and every page of that site and rates those pages. If Google doesn’t find any page or site appropriate, that site flagged for malicious content and spam. Thus it becomes vital to understand Google guidelines to prevent sites from getting spam.
What is Webspam
Google defines it as “The term webspam is for those web pages that are illegally designed focusing on some tricks to pull more and more users to the website.” Google checks whether site is using Black Hat SEO techniques to rise page rank, whether site is made only to fulfill commercial needs, checks what web pages contain.
Google may grade pages as relevant but may also flag them for spam. Pages with lots ads, pop-ups and other annoying things are not necessarily
the reason to get spam.
Hidden text with the same background color, with tiny font size and links which are not visible in frontend but are present and can be read when viewed from source, are flagged as hidden. This technique usually used to stuff keywords and caught by Google when crawl the website.
Keyword Stuffing is used to attract attention of web traffic by using excess number of keywords in a page. Some SEO Companies are very strict not to use these techniques but others use these spam techniques to achieve the goal from shortcut ways. Irrelevant usage of keyword is also keyword stuffing.
Sneaky Redirects the viewer on a different domain. Some pages redirect to pages that are of irrelevant content, from various URLs just before the landing page to a different URL.
Pages that are created to draw revenue with PPC ads are considered as spam.
There are pages which do not use any of the spam technique. They are well organized, contain valuable ads, and have stuffs of user interests. Google have some checks whether page is upto the mark or not. Some of them are:
1) Does page has maximum relevancy for what it appears in Google search?
2) Does page has unique content i.e. not copied from anywhere?
3) Is page has any connection with users desired information.
4) If you leave PPC ads then what is the value of the page?
5) Whether page contain such information that it appears in set of search results?
Although, Google ranking criteria is not clearly visible but obviously it has some tricks. To walk hands in hands with Google, you should choose any suitable SEO package for your business.
Google already has marked its stamp for being a technology giant who is concerned with providing search engine related facilities worldwide. It has become customary for many of the website developers to mark their position in the Google Search engine results pages, for getting popularity and finding a way through their businesses. It is thus becomes important that website designers comply with all of the rules and regulations that are set by Google for quality standards in their Search Engine Results Page for a page one ranking.
It is observed that black hat methods are being used for gaining quick but illegal back links and their popularity. For suppression of spam and unnatural back links, Google apply major update in its webmasters tools. These updates are capable of detecting all of the false back links and eradication of all of the illegal means that are used for developing vast traffic to their websites.
The ‘Panda’ is the most recent step taken by Google for detecting these links. Many of the webmasters have got an email from Google webmasters indicating the temporary removal of their website from SERP service.
Whether the webmasters used knowingly or unknowingly, the unnatural or fake links have made an effervescence that has claimed in low ranking of their websites. Thus it becomes important to imply back link removal services or remove them manually.
Here are the steps that can help you for getting revival from Google penalties:
Initial search of backlinks:
Firstly, you need to make record of the links that are being identified as unnatural by Google bots leading to the problems. You might need to use some tools like open site explorer form SEOmoz, Majestic site explorer and the Google webmasters tools to get all information of those links like URLs, details of the post acquiring them, Anchor text used for it etc.
Once you have got the list you need to remove these backlinks as soon as possible. This can help to get rid of the penalties imposed by Google.
Ask website or blog admin to delete links for you:
Many of the editors, blog owners and administrators will be really happy to remove these unnatural back links because they are in some way affected with them. It is also observed that some of them demand for a hefty sum, which is not a favorable condition sometime for that easy work.
Alternative of link removal if editor, admin do not accept your request:
If your request is not accepted or they demand for money to remove these links, then you should ask them to make all those links as NoFollow. Once the <NoFollow> tag is associated with the HTML coding of the page containing your post and links, the links will become inactive and Google bots will not evaluate them for SERPs and trafficking.
You can also contact to the article writer who had created the content on your behalf and posted to the blog or website and request him to remove the links from those posts. This is only possible of the posts are not the guest posts.
Always remember that Google is keeping eye on your link traffic and other activities, for quality and standard management of the Search engine, and penalize any activity that is suspicious in behavior. So you better apply white hat techniques for promotion of your site and if noticed by the Google ensure to send reconsideration request after applying the above mentioned steps. It is favorable that you will get back you website ranking within few days of acceptance of your request.
Nisha Pandey is a SEO Expert and blogger, dedicated for writing about the SEO techniques, website rank revival by back link removal and other related services that are helpful in gaining a good rank in Google SERP.
When you consider about the search engine optimization, it generally relies on the authoritative links and the relevant contents that you have in other websites especially available in the reputed web pages. Since today most of the search engines prefer to develop new and efficient algorithms to find out the natural and fake promotional things, it is basically becoming as a hard thing to build sufficient links to your website. In the case of ecommerce site, you have already done with some essential things to relate the website to others for the marketing and sales purpose.
Other than building the links for cost and submitting it through forums, the search engines prefer with the links those are organically created in the related and authoritative sites. It would be better to get the links to your website from the sites those are writing about your product or selling the products like yours. Apart from that, you can even get the link authority through the website that already achieved with the link authority and page authority options in an efficient manner.
Efficient Ways for Your Ecommerce Site:
There are three essential steps available to increase the links for your ecommerce website. These things would probably make your website as the best among search engines and provide good traffic to the site and hence there is increase in sales too. The efficient ways are,
Since the website is in need to get through the popularity among the people, it would be better to work with the press. The main reason is to form the reliable relationship between the social media and your website. It also provides you with the option to contact with the relevant sites through the messages and achievements. In order to earn links successfully, the search engine optimization system would probably need to go with the sites those have relevancy and influence.
When you consider about the technique through which press releases on the particular website or product have been sent to the particular website for reposting the content, it is merely a slow process since those sites don’t have the authority to pass on the contents in a reliable way as they wish. Because of this reason, people prefer to go through the modern SEO integration in which they can be able to reach out the traditional expansion of the media according to their requirements.
If you consider about the relation between PR, SEO and social media, then you would probably get confused little. Because of this reason, if you concentrate really on messaging and passing out the details regarding your website to relevant pages, then surely you can come up with the best result. Instead of writing about the product along with the link back to your website, it would be better to upload videos and images to attract the people and also the search engine.
When you have decided to go through the authority links for your website, executive things are also treated as the best one. There are many executive people who have passion about your products and hence you can go for them to get advertised with products as well as your website. Trainings and speaks can provide great opportunity to get marketed among the people. You can even use school or college to promote the efficiency of your product.
Compared to speaking, it would be better to go through the guest blogging in which the blog could link the company of author as part of the attribution. This is treated as the best executive leadership method to build sufficient links. It is necessary to select the sites based on the relevance and authority links they have along with the PR rate.
If you have decided to go through the product promotions and sales through the marketing team, then it is necessary to be aware that it would probably affect the SEO aspect as well. When you want to use the video for product promotion, then obviously it affects the search engine rates and hence you are in need to concentrate on the innovative and efficient things while getting through the new step regarding the website.
If you consider about all these links growing methods for your ecommerce site, you would probably get succeeded with that. You can even go through the SEO Reseller Program features available through the online websites to get more benefits.
If a brand wishes to survive on the Internet, then Search Engine Optimization (SEO) is truly imperative for it. SEO is a process through which a brand or company can boost its visibility in the result pages of different search engines. One of the strategies to do so is to publish SEO-based articles through which a company can promote its products or services on the Internet. Such articles also help in making a more renowned online presence and increasing traffic to your site. This makes article writing the most effective strategy of the marketing campaign online although there exists a myriad of other techniques for optimizing a Web site.
What Kind of Articles Can Work?
An article written for promoting products/services or sharing business vision or goals should be such that it makes a long-lasting impression in the minds of the readers. This can be only achieved by writing original, error-free, and relevant content. It is only such content that can trigger an interest in your business and make them feel that your business is truly genuine. It is this writing strategy that increases the chances of your site to be ranked at the top of search engine result pages. Here are some great ways for writing really effective SEO articles for attracting more traffic.
- Organic Content: This simply means writing original content that is useful and relevant. You can decide what kind of content you require if you know your targeted audience so that it becomes easy to build reliability in the minds of customers. Not only that, but also the original content encourages online crawlers to put your site ahead on result pages.
- Smart Keyword Usage: Customers can visit your site only if the search engines can spot and list it in the initial pages. This is possible only if you use well-searched keywords in your article. Keywords are the phrases that customers enter into the search box of the search engines. Therefore, these words must be present in your articles so that the search engines can find your site as per what customers have entered. However, it is a bad practice to fill your articles with repeated occurrence of keywords. This can irritate both crawlers and customers, and can spoil your reputation immediately. In order to know what keywords are in use, you can use tools such as Google Keyword.
- Keywords in Title/Meta Tags: It is vital to optimize title or meta tags with the relevant keywords that cater to the topic. The article’s title should be such that the customers come to know what kind of content they can expect in the article. The meta tag must also contain the keywords so that the search engine crawlers know what type of content the article provides. It needs to describe the information in the article. The characters that form the title are mostly limited to 60, and that the title needs to be descriptive and short. For example, if the main keyword is ‘acne treatment’, the title can be ‘5 tips for effective acne treatment’. If you take care of such rules, your site will not get penalized by search engines.
- Suitable Length: The article must not be too long or too short. Its length must have a satisfactory amount of words. If the content is too short, it seems that the article lacks proper research. On the other hand, if the article is too long, it may look exaggerated. The word count is not that vital for search engines but it will influence the number of customers visiting your site. Therefore, you need to identify the targeted audience for deciding a suitable length.
- Links: If you insert hypertext in your article, you can easily improve your visibility online. Hyperlinks form several reciprocal links from different high-quality sources. It is vital to obtain pertinent inbound links to make your site look reliable.
These are the elements you need to take care of while writing SEO articles. If they aren’t composed well, remember they will not be ranked well due to which your site won’t become popular at all. So, ensure that your articles are optimized well.
The author is a blogger and loves to write on topics related to SEO and online marketing. He is running a small campaign in his office wherein he is training people on how to ensure effective SEO after to get rid of penalty from algorithm updates.
Generally, web traffic can be defined as the amount of data which is either received or sent by the visitors to a website. Usually, it is determined by the number of visitors and number of pages that they visit. So we can say that measuring web traffic helps you to know the popularity of your site. In fact, traffic to a site is the key factor in determining the success of an online business.
But the first question that arises in our mind is how to compute this traffic? Because without having any approx. idea of our site’s traffic, we cannot measure the popularity of our site or should I say we can’t even plan out our strategies further.
There are various SEO tolls which help us in computing and observing the traffic to a site- be it ours or the competitor’s one. Some of the prominent SEO tools are-
Alexa is one of the most popular SEO tools which can be used for computing the traffic of a website. In fact, it can be used for comparing the traffic of various sites also. Not only this, it is useful in monitoring the general traffic trends as well as gives you a measure of popularity of your website. Although, it doesn’t give an exact idea of number of visitors but undoubtedly gives a reliable approximate figures of usual traffic.
The tool serves at its best while comparing traffic of similar sites or sites within an industry. Though it doesn’t work for great for the smaller sites or sites with lower rank on SERPs but it is quiet useful in predicting the trends for a single site.
It is another prominent tool which is used to analyze the traffic of a website. It has many features like easy to use interface, provides adequate data, ability to compare multiple sites and well formatted data presentation etc.
With its, advanced features and useful interface, it is counted in one of the finest SEO tools for traffic computing. However, the accuracy issue could be a problem. It works better for the peaks in traffic and some of the general trends but not reliable.
It is a free web-based tool which provides an approx. figure which is easy to follow, well formatted data, demographic information along with an advance media planner tool.
However, the tool lacks the ability to compare the traffic of multiple sites. Also, the figures given by the tool are not reliable. In fact, the traffic data which is often estimated through it estimated is nowhere near accurate on the sites however; you can get an approx. idea from it.
Google analytics is a tool which can be used for tracking a site’s traffic parameters like traffic sources, numbers of visitors, visitor’s activity on your site etc. Its highly advanced features help you to get the approx. figures of bounce rate, average time spent on site, traffic sources, keywords which brings traffic to you etc.
It is quiet helpful in monitoring site usage as well as in improving the conversion rate of the website. Getting a fair idea of your site’s traffic will help you in improving your SEO strategies further.
It is a web-based SEO analysis tool which provides statistics regarding your site. It provides an approximate statistics of and also offers suggestions at the end of the analysis on how you can fully optimize your page.
Beside this, it also help us to know the Page cache, Site’s loading speed, Visitor breakdown, URL Canonicalization, Page objects count etc.
Google Panda has crafted an adequate amount of attention and prompted many to redesign their SEO strategy. The updation is in coordination with the Google’s formerly hinted sentiments towards the enhancing of the overall increase in the web readership and quality of the pages. What I feel is that if your website in falling from its precious rank position then a lot depends on the content of the site. If caring about the update of Google Panda matters, then the best thing which I could possibly do about is to learn about it. Understanding the concept of what all has changed and how the changes will apply to the web pages has armed with the capability to draft changes and stick on to my web page ranking and gain great web readership for me.
Explain Panda All We Know!
The focus of Google mainly remains on quality. I really wanted my website to well and present a picture to the web crawlers that I regularly update fresh content on my niche and add quality of the web readership. This way I not only managed to please the human visitors but also added original content which Google loved too. This, generated a win-win condition for my site. It enhanced my ranking and increased my web readership by attracting more and more readers to share my URL because they saw it as a trusted and dependable resource.
Removal of Duplicate content
Copied content is really a no-no. This has become more significant following the Google Panda update. Web site with copied content is severely affected when reviewed by Google. Thus, I always make sure that my content and pages are 100% unique and original. Google weeds out the sites with duplicate content in order to give more weight to the original pages and provide guaranteed website traffic.
Involvement with Social Media
Social media marketing did wonders for my website. Post the Google Panda update, the SEO strategy has gained more pace. The social networks such as Twitter and Facebook provide to be a great way to spread my URL around. It made me easily get connected with the existing clients and potential traffic and share updates through updation. Google Panda reviews the number of times the website is shared on the various social networking websites and this has surely increased the web readership and affected my search result web page ranking.
Keep a track via Post Panda Website Progress
The Google Panda update has prompted a number of changes when we talk about SEO strategy and practices. Though, overall it’s a good thing as it helps in the enhancement of the quality of the content. However, when I adapted these changes to my websites then I closely monitored the traffic of the site and result of the page rank. I used an analytic service to keep a check on how my website did after Panda updates.
Thus, post Panda, there has been a great rise in the content quality of the website. This has not helped in the enhancement of my webpage on the search engine results but also attracted readers to my website. I am greatly surprised to see the improvement of my website post Panda and its ranking in the search engine results. Google Panda really worked on increasing my web readership.
Every organization that holds a web site should opt for Search Engine Optimization if they are trying hard to get their website as high as possible on Yahoo, Google or Bing search results page which is an ingredient of their growth strategy. At its basic part, “SEO” refers to finding techniques to boost your website’s presence in the search results of the web visitors. This generally leads to more traffic to your website. SEO will help you to restructure a website completely with the help of an organization who specializes in this field. The professionals will take few simple steps in order to enhance your search engine ranking.
But, you need to give all your effort on how you approach towards your website. Mentioned below are ten essential steps that will boost your traffic through SEO Optimization services:
- Monitor where you stand – You won’t be able to understand where you are standing unless you keep monitoring your search standings. You need to observe the page rankings with the help of various tools. You also need to check out your Referrer log on regular intervals to track your incoming visitors and the search terms they are making use of to get onto your website.
- Keywords – You should be well aware of the places where you are fitting the keywords. You should place your keywords rightly on URLs, content, title and image names. The page header and title tag are two important places to fit your keywords. Do not place ridiculous amount of keyword on your website so that your website gets the label of “spammer”.
- Link back to yourself – There are no basic strategy in terms of Search Engine Optimization than the integration of internal links onto your website. It will be easier for you to boost up traffic to your individual pages. You should opt for anchor text which is search engine friendly.
- Create Sitemap – Adding a sitemap – interlinking to all the other pages in addition to page listing makes it quite easier for the spiders to look out for your website.
- Search=Friendly URL’s – You have to make your URL quite search engine friendly by naming the site with apparent words.
- Avoid Flash – You might think that Flash looks quite good but in reality Flash does nothing for your SEO.
- Image Descriptions – Spiders can only search text, not text in your images – which is why you need to make the words associated with the images in a proper descriptive manner as it is required.
- Content – The content on your website should be unique and fresh and it should also be updated on a regular basis. This will facilitate you by increasing the traffic on your website.
- Social Media Distribution – You should have proper distribution of links to all fresh unique contents to your website on social networking platforms.
- Link to others – An easy way to direct more traffic to your website is by developing is by developing proper relationship with the websites.
So, this is how SEO Optimization services can boost your traffic.