Category Archives: SEO
If you want to have a website for your company, the first thing you look for is a domain name to refer to your business. Likening Office address, if you want everyone to know that you or your company is located in Canada then you should search for domains that have the suffix. ca or identity for Canadian domain, this is the same that it’s almost like the flag State or the identity of your company as a symbol of the country code Top Level Domain.
Domain suffix for Canadian domains is .ca; it is useful to inform the world that the company you are from Canada. Canadian Internet Domain Registration Authority has arranged that the tenant or the .ca Domain users is an organization located in Canada, museums in Canada and indigenous peoples of Canada. This is a great advantage to show your clients or cyberspace surfers that your company is in Canada just by looking at your domain name. Thus, your credibility has been tested.
Very important to get your domain .ca in a long time, then you can order and use it to 10 years, after that you can renew the domain for you have. This is very important, because if you forget to extend the active period of the domain, then you can just lose that domain and you have to start from scratch to get the domain .ca. Skein that you, too, will most likely not be able to use your old domain address because most likely you’ve been in the domain market domain auction.
Now wait for what else, Discover Canadian domain names to obtain a bigger profit from now on.
Hold your horses, newbies!
Before an individual sets sail into the rough and significantly saturated waters of internet marketing, having a foresight on some of the common search engine optimization roadblocks along the journeycould serve an aspiring internet marketer really well. Knowing these common pit-holes could save them some time in consulting SEO specialists by applying a quick fix of their own.
Arguably the most ubiquitous of all SEO-related problems is a scenario called URL case mismatching. This situation occurs when a server that hosts a particular website only responds to queries of uppercased letters. When queried using the opposite nature, the server does not redirect or rewrite the URL text, hence opening a window for duplicate indexes or pages – which is a big No, No in SEO. Most of the time, occurrences of this scenario happens on .Net powered websites. For that reason, the solution to this problem entails some minor tweaking on an IIS 7 server.
The fix is a module for rewriting URLs which can be downloaded on the IIS website. When downloaded and installed, an option for enforcing lowercase URLs can be readily seen in the user interface. Setting this up to activate the uppercase to lowercase rewrite rule should get the job done.
Having more than one instance of a website’s homepage is another common headache for SEO specialists and their clients. And guess what, these instances also often happen in .Net websites! But in all fairness to .Net, these dilemmas are also present in other platforms. In .Net websites, duplicate homepages could be similar to this URL: www.example.com/default.aspx; or www.example.com/index.html and www.example.com/home for other platforms.
The first step in solving this problem is finding all the duplicate URLs pointing to the homepage. While one could easily guess common duplicate URLs such as the abovementioned, several undetected and uncommon URLs could also be pointing to the homepage owing to differing URL structures of different platforms. So the best path to take is searching for the site’s homepage title. This would entail a crawling of the website, generating a CSV output of the crawl, and filtering the results by META title column. Similar META titles with the site’s homepage title are duplicate instances of the homepage.
Now, to tell the search engines to disregard these duplicates and instead only index the original homepage, a 301 redirect should come in handy. A 301 redirect is an HTTP response status code that tells the search engine that the page it has landed on has moved permanently to another URL. It is Google-recommended, so it should be the best trick around!
If you have religiously followed the article, you must have noticed one glaring trend: SEO’s mortal enemy is duplication. If you want to get even more insights, you should read this on-page guide. With that saying, the last common problem this post shall tackle is the duplication of in-site content. While Google has claimed that there is no such thing as ‘duplicate content penalty’, content duplication within a site could still hurt its search engine rankings. And there is one ultimate trick to solve this problem: provide unique content as much as possible. Search engines have long caught up with several manipulation techniques. If you play their game and play by their rules, you should be all ready to let your horses go.
Finding a good SEO agency is important to developing your business in the extremely competitive online world. If you are engaged in Internet marketing Perth, you will need to know what specific things make an SEO agency worth hiring. Here are seven qualities you need to look for:
1. Solid reputation and high ranking among customers
You could probably say that this quality applies to every person or business that you hire, from your plumber to your gardener. However, it is especially important when searching for an SEO agency. Fortunately, finding out information about a company’s performance is easy in this Internet age we live in. There are plenty of websites you can go to in order to read reviews from customers of various SEO agencies. You can also get some references by asking friends, family and people you trust if they can give you any suggestions. If you are researching a reference to see how the SEO agency has helped them, you should find out how much the traffic on their site has been increased since they hired the SEO agency. Brand recognition of those companies is another thing you should look into.
2. Customer support
You never know when you will need to talk to your SEO agency, but it would be nice to know that they will be easy to reach if you ever need to. Some SEO agencies are notorious for disappearing off the face of the Earth after your initial payment clears. Ideally, you want a company that you can reach 24 hours a day, seven days a week. At the very least, they should be able to call you back within two hours of you calling them. Once you get them on the phone, you want an SEO agency that can answer your questions efficiently without having to call you back later. Time is money, especially when it comes to your online business.
We have all heard or read the horror stories of new and naive companies getting mixed up with dishonest firms making promises that they have no intention of keeping. You should always be weary of any SEO agency that claims to have some type of relationship with one or more of the major search engines, allowing them to guarantee that your company will get the best search results. Likewise, avoid any SEO agency that makes a blanket claim that they can definitely get you top placements in the organic results. There is no SEO agency that has any type of relationship or agreement with Google or any of the other search engines. No SEO agency can guarantee results. An honest firm will not make you any promises, they will simply increase your chances of raising your visibility. References are key.
While it is true that no SEO agency can guarantee top search placements, the best agencies can come close. When you are doing Internet marketing Perth, you want to find an SEO agency with an impressive portfolio that can show a clear history of success. You should be able to see that their clients have benefited from working with them. One of the only methods for marketing where you can accurately track ROI dollar for dollar is SEO. Therefore, they should be able to provide you with their credentials and results.
5. Be realistic
SEO agencies that have seemingly unrealistic goals should be a red flag. If the agencies prices seem like they are too good to be true, there is a good chance they probably are. It is common for some SEO agencies to offer bargain prices because they claim to have only one employee. However, a one man operation may not be able to give you the results you are seeking, so be careful. If SEO is done correctly, it takes many hours, so one person would not be able to perform SEO service for more than one client.
Unfortunately, there are many SEO firms that use “black hat” techniques as a means of improving search results. These can include spamming, doorway pages and invisible text. While it may be possible for these black hat SEO agencies to provide results at a faster pace than ethical agencies, the techniques they employ are not allowed by major search engines. The results usually do not last long and a company can be dropped from ranking consideration if they are caught using these techniques. This would obviously destroy any hope of building your business.
An SEO campaign should not involve any smoke and mirrors. All of the top SEO agencies involved in Internet marketing Perth will be happy to share all information about their SEO strategies that their clients request. This type of communication and being open with one another is a key to overall SEO success.
White Chalk Road is Perth’s leading online marketing and SEO agency and consists of a small team of dedicated SEO professionals and paid search adverstising consultants.Visit our website today at http://www.whitechalkroad.com.au
Backlinks – it’s one of those words filled with meaning though no definition really sticks longer than a couple months. Suddenly, a new expert article is pumped out and SEO specialists jump up and down repeatedly about the reliability and essential nature of these slippery features of results orientated strategy, but do you really need them? The short answer is yes, a healthy backlink profile can improve your rankings across the board. But how to build one? Instead of throwing around vague advice or two-penny ideas, Search Factory are here to explain the What’s and Why’s of building a backlink profile.
Why Do I Need Backlinks?
There are a couple of reasons to start cobbling together a robust profile, mostly centered around SEO. Rankings are determined by a formula of algorithm changes, internet crawlers and content strategies, all swirling together into a balanced dish of optimization – at least in theory. Crawlers target links, they love links, in fact, they can’t survive without them. By including positive links in your profile, you may boost your position as crawlers move to index these influential sites; this link soup facilitates the development of trust, creating a relationship of value between your website and the search engine.
What Kind of Links Should I Collect?
The sad fact remains, not all links are created equal. Though they’re relatively easy to earn, the incoming links from kitschy cooking blogs or the never-read online diary of your best friend aren’t sites to drive your image into the stratosphere; they’ll pretty much do absolutely nothing, neither helping nor hindering website advancement. Be on the look-out for high page authority and rank, consistent social shares and relevance to your audience. How does the back-linked site relate to your blog or business? What will readers get out of your links? Are the informative? Often visited? How often do they update? Are people sharing the content? Is every page unique? Use tools like Moz to get you on the right track.
What Links Should I Avoid?
If you were working away at a housing foundation, you wouldn’t use dirt, straw or the cesspit to provide the supports for your dream home. Similarly, backlinks fed from spam sites, unrelated sites and adult websites come complete with a set red flashing letters. Wrong Way, Go Back. Though some sites do make it to number one using shady tactics, a fast rise to stardom is followed by a hard fall into the dust, further penalized for trying to put one over the search engine crawlers. In the casual sense, stay out of a bad neighborhood; similar to open society, bad online neighborhoods refer to links generated by wank-bait, gambling, and drugs pages. Broken links also pose a problem, as do coding errors, redirect problems and link farms (buying hundreds of unrelated links just to boost numbers in the short term).
Building a health link profile is time-consuming, no doubt about it. It’s importance to your continued online success makes the minutes spent at the desktop well worth it.
Written by Jessica Hannah, a member of the Search Factory team in Brisbane.
There are a number of quality tools out there that can help generate keywords for various websites. A few include Google’s Keyword Tool, Rio SEO, SEM Rush, and Wordstream. These tools all have different algorithms that generate keyword suggestions. However, instead of a grand solution, these tools only provide direction and a good place to start when mining for keywords. So don’t make the mistake of relying too heavily on these tools and run the risk of limited opportunity.
The Human Component
SEOs can often do more than manage a social media marketing campaign with set parameters. Before launching an SEO or AdWords campaign, Wpromote offers SEOs a unique opportunity to get started off on the right foot by integrating themselves into online communities on a variety of social media platforms that can range from classic forums on niche websites to following influential Twitter campaigns. Being a part of social media can give SEOs and Internet Marketers a chance to really get to know their audience. They can successfully conduct “covert market research” by doing some of the following:
- Join an online forum, express interest in the topic, and ask questions from the community.
- Read social media postings to get a good idea of what the lingo for certain terms is as well as what jargon is popular and what is never used.
- Find interests that your target audience has that may or may not directly relate to the product you are currently marketing.
The process of getting to know your target audience has changed dramatically. It is faster, easier, and gives an opportunity for more valuable data to be acquired. Instead of coming up with ideas promoted by popular media, SEOs can come up with ideas for unique and valuable keywords that they can take ownership of.
Keyword Suggestions From Social
First, do NOT introduce yourself on a social media platform as a SEO. Instead, introduce yourself as someone who is new to a specific industry and would like to learn more about it. In general, covert keyword research is more effective if you leave the SEO part out of your “Hello social media forum” introduction. The rest is true. You are a person interested in learning more about a certain niche industry or community.
What To Look For
There are a number of keyword nuances that many people overlook. For example, some online communities tend to always use perfect grammar, but other online communities commonly use “texting language” or other forms of shorthand. Some things to notice are listed below:
- Note writing styles. Would your audience be more likely to spell “antioxidants” “anti-oxidants”?
- Does your audience like to post titles in the form of questions?
- How important is geographic location to your niche audience?
Put It All To Together
SEOs are responsible for melding qualitative and quantitative data into a meaningful and comprehensive SEO marketing plan. Anticipate a good amount of trial and error. A cardinal rule of Internet Marketing should be that SEOs always should be open to change and on the lookout for something new, better, and practically unused.
About the author:
Are bounce rates in your landing page making a fuss? Are you still wasting your precious time and investment in unnecessary PPC campaigns? Fed up with your bosses complaints about your achievements and median conversion rate? Don’t know how to cope up with these problems?
Well, you are not alone who stuck in these troubles! In fact, there is no lack of those online marketers who lose their lots of precious time and effort only in designing their website and still busy in emails, online ads and other outbound communications but they have no time in making their own landing pages.
What is Landing Page?
A landing page is just a page in which you have to drive on visitors by using your emails, Facebook Page or any other online ad campaigns. And these are the landing pages which can mean difference between your visitors turned into your customers or clients or making them bounce away.
Simply speaking, the main aim of landing page is to engage them enough that they will be forced to take an action which might be subscribing for newsletters, registering their email addresses for new offers, downloading an ebook or buying a product directly.
Tips To Optimize Landing Page
1. Add relevant contents: On the landing page, make sure you have added the content which is meaningful and more relevant to the content added in your email copy. Visitors can be confused if landing page content is different with your outbound marketing copy and the bounce rate can increase rapidly.
2. Keep everything simple: Information in your landing page must be clear and concise. Wherever possible, add bulleted lists which can hit the mind quickly. Three sentences are sufficient to communicate the point.
3. Be straightforward: Landing page should be of high-quality for the marketing of your offered service or product. Don’t add advertisements and links for other webpage which can distract the mood of your visitors.
4. Stay focused: One landing page should be dedicated to only one service or product. Never ever try to promote more than one product of service in same landing page.
5. Add facts rather than sweeping statements: Always try to add facts rather than generalities. For example, buy now to get 40% off rather than just buy now.
6. Call of action must be clear: Clearly speak to your visitors what they should do now. For instance, add buttons of “Buy Now”, “Click here to download”, “Enter your Name” and “Your Email address” and anything with bold text of call of action.
7. Text should be readable: Don’t only concentrate on artistic design. In addition, you should make the content easy to read. After all, they are the words which can sell your product.
8. Don’t use navigational links: Don’t give your visitors any reason due to which your visitors can bounce away without taking any action. In this way, avoid the use of navigational links, if it is possible for you.
9. Don’t add too much images and graphical effects: If you are commencing a business which needs audio and video introduction for presentation, try to add visual effects as less as you can. Again, only words can make your business productive. Graphics and images are supporting contents to ease communication. That’s it!
10. Strictly avoid spelling and grammatical mistakes: First impression counts here a lot! Visitors never make business with amateur or slapdash organization. Grammatical and spelling mistakes are the killers of your sale. So, edit them carefully.
11. Take it personally: If you can, make your test personal to interact with your potential clients. In this way, you can add lots of “you” and “your” in the content.
12. Text should be clear and easy to understand: Don’t use jargons and colloquialism which are the evils of your all marketing efforts. In this way, you can use easy-to-understand phrases and terms. Sentences should be short and phrases should be in active voice.
13. Add contact details: Legitimate and genuine businesses have one common sign which is contact details including office address, contact no and email address. People who love your offer and those who are quite uncomfortable with online business, contact details can generate image of secure business with you.
When a bad landing page is the evil of all marketing efforts of the business owners, a well-designed landing page can boost up conversion rate and appreciate your efforts in landing page ganerator. It doesn’t matter you have non-profit organization, small business or a political campaign, an effective and appealing landing page is the power of your marketing efforts.
Internet has now become the backbone of all types of trade and commerce. Most people depend largely on it and with each day the degree of dependence is simply getting higher. If one looks into the present day market scenarios, a lot of functions are directly based on the Internet. It has become the widest platform for promoting a particular service or goods. There are many marketing
Image Credit : Local SEO
experts who have researched very well in this direction and have come up with their own conclusions. But in a nutshell, one needs to be able to harness the possibilities offered by a search engine for success.
So how does the search engine come into the picture? The search engine is what is used to search anything on the net. If the link of a particular business is displayed at the first five links of the search engine results, they have the highest chances of getting clicked. The lower the links are displayed the lesser are the chances of the link to be clicked by the user. So, one should always try to have the particular link of one’s business displayed at high ranks with the search engine. But how does one go around with this?
If one is not so new to the business of sites and online trade practices, one can say that the following set of tactics packs the best punch for success. The set consists of:
1. Use of the most effective keywords:
The keywords generated for the content should be regularly checked to find out how well it is doing with the most commonly used search engines. It will give one a better idea for developing targeted keywords for each relevant product or service. If one does not find one’s link within the first seven displayed links, there is a huge room for improvement.
2. Understand where you are in the world
One must find out the nearest trade zone to the current location so that one will not just be present on the local search engines but will also be detected well in other searches. One may target the business locally but should not miss out on the bigger picture. This is incorrect and the business may not be able to target all its potential customers to the expected levels.
3. Maintain NAP consistency
This is a very important factor to take care of. The NAP stands for Name, Address and Phone Number. One’s firm may be listed in many places online as per the requirements and the potential clients will try to contact on the basis of the data provided online. So if there is no consistency between the NAP, then the firm is going to pay for it and lose clients. This factor is very important if one wants to connect well with all the users on Google. This mistake too can happen very easily.
4. Gathering reviews
If one is able to gather reviews online from the customers for their business services, it increases the credibility of the firm. If the particular firm has been able to gain more positive reviews, the chances of people to get associated with it are higher.
Google is the most commonly used search engine worldwide. So the way they display their search results is very important to the online business firms. Google has provided the unique “7-pack” setting for the firms which are able to make the most of the above mentioned agendas. Many firms have changed themselves and have employed these tactics to register a positive growth. So now one knows how to get the business more search engine oriented!
Author Bio :
Mathew Albrecht is an SEO consultant are affordable and he will ensure that you get the desired results.
On page optimization has very important part in the search engine optimization because it even bigger ranking factor due to the Google panda updates. Because of, each update of Google panda has the purpose according to the people the most relevant answer to the question as quick as possible. So you should understand the Google purpose and it helps the website owners for building the website compared to other search engines. The guidance about the Google how to build a quality website based on the user queries. Most probably the Google will search the website based on the relevant keywords or phrases. The basic element has making the relevant key which to be supported to the SEO process. The on-page SEO has given more importance to making the prefect keywords based on your business website. The detail history about the SEO process and how to optimize the website based on the SEO tactics. The essential parameters are:
Keyword Meta tags
The keywords tags are very important factor and mainly used for early search to help the search engine factor as well as you should understand the tags what the special things are available for maintaining the website with the support of SEO process? While majority of websites are no longer have the Meta keywords in the source code. The main use of the meta keyword tags are not a part of ranking the website and it is the best to delete the tags since it shows the competitor what set of keywords are used you are easily targeting the resource.
Description of Meta tag
The Meta tag description has supported to help the search engines know what page is about and helpful to the visibility of website, but it is no longer consider as the ranking factor. The description tag has still very useful because it has help improve the click through rate and easily your keyword as at the top position on the search engine page. The main thing has description of Meta tags should contain the keywords that help understand the website is relevant to a search query. So make sure about the description tag that support to the content page.
Title element of the content page
The page title is a very important part of on-page optimization and it helps the search engines what the page is about your website.It still very useful over the years and title tag has being display at the search engine result page. The maximum length of title has typical 70 character based on the Google search engine factors to find the title element, but it is very essential to make the website quality and improve the ranking position. As well as, try to use the reasonable click actions for your title with specifically use the title name.
There is a great deal of deliberate in the SEO process and it helps the website ranking position organically. And, have the wonderful features and still provide the best resource to make the things based on the website. So you should optimize the heading tags and try to include the keywords as well as make sure about the heading tag per page. Use the largest physical font size to smallest on the page based on your requirement.
Image optimization has very effective and it is one the key factor for on-page optimization. So you should give the importance to place the right image on the right web content as well as include the as possible as specify the keywords.
The important thing is ranking factor in 2013 are moving towards the content marketing and most of them give more importance to the content. The main reason has Google panda update that goes beyond the ranking position on the search engine as well as it affects the search traffic.
So you should consider the important factor related to the on-page elements and Panda updates. These two factors are very essential to make the prefect website and easy way to improve the ranking position on the search engine result page. There are supportive resources as available for checking the website quality based on the SEO strategy. The most supportive resource has made the well-supported websites such as searchengineland, webinars and inforgraphics. Try to give the important to the schema markup language because the entire search engines are used the HTML language and make the proper guidance to develop the schema.
Jamie Noel Associate Inbound Strategist at Agency Platform, a leading SEO Reseller Package and Services provider.
Search Engines still count up the most significant position when someone wants to learn something new or trying to solve a problem. For every startup, if you have ever decided to start up a business and want to gain a significant position in search engine results page, then investment in SEO is nothing weird and you need to be acquainted with it. This is absolutely correct that SEO being done poorly can end up into a bad experience and it would cause something bad more than doing it good.
Therefore, following are the top 5 mistakes being committed by every startups and tips to avoid them in order to get success in search engine results page.
Mistake #1: Poorly Created Blog Content:
Content plays a vital role in your site. The search engines are basically designed to evaluate how well a page can solve all its issues and problems for its users. So, if your blog content doesn’t contain anything valuable or informative in it, then it is simply of no use and your visitors won’t find it any more interest to stick to your blog. This is quite natural. So, try to make it as interesting as possible by posting some informative content for your blog.
Mistake #2: Ignoring the value of Google+ Authorship:
Google+ is one of the most popular social networking sites through which you can actually reach a large mass of people. So, it is neither uncommon nor a question for webmaster to wonder why it is claiming for authorship. Authorship is definitely important nowadays in the eyes of Google and it is infact giving more importance than Page Rank. Authorship mainly deals with valuable content and having it is definitely essential for your site. Well, this is true that every interaction on the social networking channels is easily monitored by the search engine and Google can actually categorize the sites being run by actual humans by monitoring their activities on major social media sites like YouTube, Twitter, Gmail, etc.
Therefore, even if you claim google+ authorship for your site, then you are actually going in the right track. Having a small avatar just beside your site’s result page would do no harm and instead it would leverage your site ranks in the search engine results page. Google+ authorship makes your search results to stand apart from the rest and it appears to be more reliable in the eyes of Google. This would surely result in having more clicks and bring more traffic to your website.
Mistake #3: Building Too many links in a Little Time:
Any strategy that actually allows you to build unnatural links for your site is unnatural. This would surely send a signal to Google that your site is built on unnatural links and it is actually being manipulated. This won’t help your site much. Infact, Google frowns upon links that you randomly build for your affordable and professional search engine company website. As we all are quite comfortable with this proverb that “Slow but Steady wins the race”. Well, this is true that you should build up links from relevant site. Quantity doesnot matter but your link qualities do matters in the eyes of Google.
Mistake #4: Having Poor Site Structure and URL:
Having Poor Site Architecture is definitely bad for your site. Your visitors might not get interest to stick to your site for a longer time as it is not user-friendly. Thus, it may lead to an increase in the bounce rate of your site.
Multiple pages having the same content: This is one of the most common problems that every startup do commit. If multiple pages are found with the similar content, then Google may consider it as spam and your visitors would also consider as the boring site to go through. So, try to make new pages with fresh and informative content as possible. This is essential for both users and search engine.
Meaningless URL for your Site: This is true that your domain name plays a significant role in judging the type of your site. So, if your site architecture is build with useless URL’s that is not at all related and have no value, then it is simply of no use. New visitors won’t understand what the site is all about and so as the search engines. A well built URL or a good URL naming convention would definitely make your site hierarchy clean and clear and it would also help your visitors to understand what each page is all about.
Mistake #5: Only Targeting Search Engines and not your Visitors:
If you target the search engines only and not the users, then being a newbie you are just in the wrong path. You must think of your visitors first. The days of having your keyword-rich anchor text were gone and nowadays, you need to avoid all this misconception. One of the most important things that search engines consider today is the repetition of visitors that you are getting for our site. For that, you need to monitor your analytics to check out which page of your site is having the highest number of visitors. Secondly, you need to write quality content just for the sake that your visitors would love to read and understand it and not for the sake of search engines. Well, getting through the analytics would help you to evaluate which pages are worth promoting and getting the most visits and which of your future posts would get good visits from your visitors.
Henceforth, all that can be noted is that the field of search engine optimization changes a lot. Being a startup search engine optimizers, you need to focus on your site structure, quality and content a lot so that both your visitors and search engines find it worth while visiting your site either for the first or the second time. So, you must be careful while you work with your site as Google eyes are there who would always watch you back. So, always be very careful even before you make some vital changes for your Site.
This guest post is written by Aditi Datta. She is an adept blogger and Professional search engine optimizer. She also works in a Leading SEO Company in India.
In mid-May, Matt Cutts announced on his blog that there would be some serious changes to SEO coming in 2013. In addition to some good news about communication with web masters and some softening of previous Panda updates, came the news of Penguin 2.0. This is bad news for all those already struggling with Penguin 1.0 recovery, especially small to medium eCommerce outfits accidently caught up in the anti-spam update. So, what can be done to fortify your site in preparation?
Now Targeting All Kinds of Paid Links
Beyond the usually spammy directory style paid link, advertorials (content written with the express purpose of selling a product) and other less obvious styles of ads will now be targeted as “selling paid links”. In addition to commercial sites that make their money from paid links, the everyday blogger who is making a meagre pittance from doing the odd promotion, advertorial, sponsored post and selling a handful of 125x125s on their static pages will now become targets of Penguin 2.0.
How to fortify your site:
Cutts clearly stated that it’s time to nofollow any link that has commercial value and to clearly identify any paid advertorial as advertising.
Targeting High Spam Industries
There’s good and/or bad news for sellers of Viagra, Insurance and Adult Images…. The upcoming algorithm update will include a measure of which sites in these industries are more credible than others and then move “spammier” sites down the search results.
How to fortify your site:
It’s time to do a bit of network outreach. If you’re in the insurance biz, why not find a few nice .orgs and a couple of PR6 .edus and offer your product at cost to members in exchange for links from their UBER credible website. If you are in the pharma game, can you offer services, white papers and resources to local universities, hospitals or not for profits that benefit from your product in exchange for links? It’s going to be all about credibility, so a few “strong, credible domains’ will go a long way.
Targeting Link Networks
So, that sales pitch about how your SEO provider has a worldwide network of link providers….that’s code for “we use one HUGE link farm to improve your SEO”. Link wheels, link pyramids, link networks link webs….whatever the shape of the matrix, it’s still a link matrix and your site is still caught up in it. The new algorithm change will focus on identifying matrices and punishing them.
How to fortify your site:
The good news is, this is still a little while off so you have some time to get ready. Ask your SEO provider right now where they’re sourcing their links and what they plan to do to protect you. If they’ve added links to your own site that link out to random businesses, delete those asap. You should then look at ways to build your domain authority up, get some high quality links from different sources and disavow or manually remove anything that is OBVIOUSLY going to get you into trouble.
Targeting Panda Spam
Ongoing Panda updates are all about poor quality content and in some ways, the new Panda algorithm update will seek to lessen the blow to some borderline content farms. In recent weeks, sites like Squidoo have changed quality guidelines to make sure that new lenses offer more value (much like Ezine did a while back). This suggests that lens, hub and article sites have prior knowledge that better days are coming for webmasters relying on links from article and content farms. Whether or not they’ll revert to followed links is another question but the nofollow debate rages on. The fact that there is an algorithm change coming that will affect anyone vulnerable to Panda changes means it’s time to up the ante on unique content.
How to fortify your site:
Get rid of any duplicate content (product descriptions copied from suppliers for example) and use the Rel_Canonical tag to group SEO power for any similar descriptions. Create rich, original content and post it to your blog regularly. Create content rich and interesting (non commercial) posts for Ezine, Hubpages, Squidoo and the like in preparation for the return of the quality article.
What was and wasn’t said and what it all could mean
A bit of reading between the lines and staring at the same old obvious story delivers a few of the same old conclusions and a few less obvious ones.
User experience is everything.
It’s the Google catchphrase. Content, user experience and engagement are again the first cabs off the rank in this video blog by Matt Cutts. Same old same old….but reading between the lines, here are a few potential SEO indicators that may or may not come into play:
Returning Visitor Rates
He mentioned this specifically and it’s been dismissed before as being too complex to monitor. Website stickiness is vital not only for SEO but for conversion rates and branding too. Increasing stickiness is about increasing your social media presence, providing credible information and products and even hooks like blog series and the like. Social bookmarking sites like Reddit and StumbleUpon have been part of the social algorithm for some time but, it’s possible that these bookmarks will increase in value in coming months. Developing apps can increase your return rate too!
Bounce rates have been named many times as an SEO indicator and yet trial after trial has shown that bounce rate increases do little to harm ranking and Google has never said it is. There is some indication that it plays a part in rankings but that it’s all a bit more complex than a simple percentage. Creating great content, with strong internal linking designed to “funnel” clicks around your site is the best way to improve your bounce rate. Other factors may include how often a user clicks on content that is marked with your author tag, where they go after they look at your site, how long they stay on that one page and whether your brand was used in the search querie.
Branded Search Queries
Branded search queries have the best sales conversion rates and that’s great, but the jury has been out on how much they impact your website’s performance. Getting your brand name out there through PR, social media, networking, branding and packaging is vital for all businesses. There could be some indication of SEO performance depending on how many monthly searches there are for your brand name. This of course gives big biz a distinct advantage – so any update would be designed to penalise websites with NO monthly searches.
After Penguin 1.0 anchor text and content de-optimisation was turned up to eleven. This meant a bumpy and frustrating road to recovery especially for online stores where exact match internal links are a common and accidental way to “add upsell” items to an order. Google has said that it will go harder on this which has massive implications for small and medium online stores. Unfortunately, if it all goes too far, it will reduce the value of user experience by making navigation less efficient. This will be an issue and one that search engines would likely try to correct over time. In the mean time though, this will be the one to watch for most online stores. Deep linking using generic anchor text is the best way to fortify your site for now.
2013 looks set to be another crazy year for the SEO industry with Panda and Penguin looming large. Both these algorithm updates have been devastating in the past, but fortifying your site now could be the key to a change in how updates affect our livelihoods and the stability of service to our clients.
About the Author:
Dana Flannery is the Creative Director of web copywriting and marketing firm Talk About Creative. Her strategies include Penguin Algorithm Recovery through quality content and networking, rather than straight link building. This strategy has proven especially successful for SMEs with tight budgets.